THE ADVANCEMENT OF SEARCH engine marketing continues to increase every year, as does the complexity. Thousands of keywords and advertising assets across Google, Bing, and Yahoo. Multiple campaign types. Mobile search and location targeting. Automated bidding, audience segmentation, daily monitoring, performance measurement and making sure your ad spend is converting into tour booking revenue.
It takes daily focus and experience to run a successful Paid Search program. Our paid search advertising team is Google certified and experts in activity and tour paid search marketing as we only work with activity and tour clients. This specialization and focus allows us to stay ahead of the curve with best practices and new PPC ad technologies and programs that benefit your search campaigns.
Mobile device use continues to increase, especially for activity and tour businesses where typically over 60% of website visitors come from a mobile device. We ensure that your paid advertising is optimized for mobile users and mobile devices to maximize the opportunity for ad conversions.
Get a Second Chance at a First Impression. When executed well, a remarketing campaign should serve as a reminder and offer value while influencing user behavior. Our core offerings in remarketing & retargeting include: Media Planning, Buying & Optimization: We work with you to determine the best fit in terms of inventory, audience, targeting, and bidding style – and proactively manage the results to minimize wasted spend and maximize campaign ROI. Creative Recommendations: We help our partners understand their potential customers, the marketing message and call to action, and latest best practices for creative design. Audience Identification & Setup: We look for insights from your analytics and build audiences designed to convert, whether they are implemented using Google Analytics, pixels, or another solution.
We use the Google display network to serve up your brand and tours using image, video and text ads to targeted and select audiences. Remarketing on display keeps your brand in front of high intent audiences of people that have visited your website and not purchased on the 1st visit.
Google-Certified Experts in Video Advertising Our digital advertising specialists can provide the strategy and execution components your team needs to be successful. With your creative assets, we can: Develop a strategy that includes campaign type, ad format, targeting and bidding styles Improve your YouTube presence with recommendations for channel and video optimization, including call-to-action overlays Curate video ad statistics, insights, and reporting that are focused on KPIs that matter most Optimize ad placement, frequency, and impact in order to maximize campaign ROI
If you can't measure it why launch it.... Analytics and Pixel tracking set up and management is a core service and we ensure that your website tracking is set up correctly with Google Analytics, Google Search Console, Booking engine eCommerce tracking, Facebook Pixel, Google and Bing ads tracking, call tracking integration and 3rd party analytics tracking platforms.
While our paid advertising specialists work within your ad accounts daily, we provide comprehensive monthly reporting and conference call/screen sharing reviews to explain in clear and specific detail how your paid advertising campaigns are performing from a spend to revenue generated standpoint.
We utilize your image and video assets to drive paid advertising conversion. If we see opportunities for improvement to your current portfolio of image and video assets we work with you on solutions for new creatives.