Our Core Marketing Services
We have one mission….we work with you and your team to design, deploy and launch best-in-class marketing to dominate your competition online and on mobile while sourcing direct booked customers at an acquisition cost that is less than your agency/OTA commissions.
We measure the performance of all marketing initiatives in terms of cost to conversion value including online website booked revenue + call tracked revenue from paid ads. Utilizing specialized call tracking capabilities we have a team of call tracking specialists that record the booked revenue from calls that are driven by paid ads.
Our team includes Google Ads, Bing Ads, Yahoo Ads, Facebook Ads and Call Tracking certified professionals.
Our Areas Of Expertise
We use Google and Bing Ads paid search advertising to drive high quality leads to your business.
As a Facebook marketing partner we use Facebook and Instagram ads to drive high quality engagement and leads to your business.
Get found on Google. Our Google certified SEO professionals work with you to craft a plan to increase your organic search presence on Google.
Is you current website turning lookers into bookers at a solid conversion rate? Does your website showcase your brand, your tour experience and your company to provide a high quality user experience, especially on mobile devices? Our website design and programming team can assist in designing a website that is buttoned up to Google webmaster and website design and programming best practices.
How are your guest calls converting lookers into bookers? Call tracking is a core service for our clients and we measure your offline call conversion rate by marketing channel so you know what marketing initiatives are converting into tour bookings.
We are experienced with all booking engine and reservation system software programs including: Fareharbor, Flybook, Checkfront, Rezdy, Peek, Xola, RezGo, Trytan, Pono Rez, Bookeo, EzTix and more... Our analytics tracking team ensures that your website and analytics programs are tracking correctly including Google Analytics, Google Tag Manager, Google Search Console, Google Ads, Facebook Pixel, Bing Ads and 3rd party tracking systems.
Working with OTA's? We can help you navigate the OTA and Reseller channels including Reserve with Google, TripAdvisor Experiences/Viator, Expedia.com/Expedial Local Expert, Get Your Guide, Klook and many more. We analyze your market conditions and opportunities and assist in selecting the best channels to work with.
How is your web review presence? Are you responding to all guest review to optimize and increase your conversion rates? Research proves that businesses who respond to all guest reviews including 5 star reviews and opportunity reviews receive incrementally more tour booking conversions than businesses that do not respond to reviews. We can help with your review management and review platforms including TripAdvisor, Yelp, Google and Facebook reviews. We also work with 3rd party review platforms for SEO/organic search optimization opportunities.
In addition to providing comprehensive digital performance reports on a monthly basis we also schedule monthly calls and screen shares with our clients to review monthly and year-to-date performance. The review includes an in-depth review of website performance with Google Analytics and Google Search Console along with reviewing call tracking performance, paid search and social ad performance, competitor data and overall spend to revenue booked.
Our creative and graphic design teams are experienced with designing paid and social ad creative, brochures & rack cards or any other print or online design projects you might think up!
Revenue management including dynamic pricing can boost your annual revenues through incremental pricing and occupancy adjustments. Working with our partners at Horizon Revenue Management learn how to actively manage your booking engine and reservation system programs to work for you. Call us for details.
We assist activity, tour and travel businesses with digital marketing best practices and marketing consulting.
TRK Creative Group
Contact us for a complimentary digital review.