COVID-19: Ad credits for Google Ads Small and Medium-sized Businesses

Google has announced Ad credits for small and medium-sized businesses. Google is providing up to $340 million in ad credits for small to medium size businesses that can be used towards future ad spend. This is what we know as of April 20th, 2020 regarding the program details.

Who is Eligible:

Small and medium-sized businesses globally, who have spent with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of this year. Eligible customers are those who advertised directly with us or through a partner and adhere to our advertising policies.

How will the ad credit work:

This is an ad credit for future Google Ads spend. It will not be applied to billed/invoiced past or current Google Ads spend. These ad credits will be applicable across the Google Ads platform including Search, Display, and YouTube as well as all campaign types.

When will I see the ad credit:

Starting in late May, we will begin rolling out the ad credit in phases. Over the following months, eligible customers will be notified and will see the ad credit applied in their Google Ads account.

How much will the ad credits be:

The ad credit amount will vary by customer based on past Google Ads spend, and the country and currency where the business and Google Ads account is set up.

How long are the ad credits valid for:

This ad credit can be used throughout the year and must be used by 31st Dec 2020. After 31st Dec 2020, the ad credit expires and any unused portion will be removed from your Google Ads account. We will be watching our client’s ad accounts for the credits and will provide more information on the program when it becomes available.


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