Activities & Tours Marketing is a digital marketing agency 100% focused on activities, tours, attractions, and travel businesses. We are passionate data driven marketers partnering with medium, large and enterprise level clients to drive profitable increases in guests and revenues. Our team creates and deploys best in class digital marketing initiatives utilizing Google Ads, Facebook/Instagram Ads, Bing/Microsoft Ads, Display Advertising, YouTube Advertising and Search Engine Optimization along with Website Design, Development and CRO. We are data performance measurement centric focused on ROAS (Return on ad spend) and ROI success for our clients. Apply and join our team today!

Open Positions

Seattle WA, Denver CO or Milwaukee WI based
Position is remote based.
Other locations considered dependent upon meeting all skills and experience.

Summary

We are looking for a rockstar Director of Paid Search & Analytics to join our team full-time. As Director of Paid Search & Analytics, you will be responsible for owning and leading the paid search strategy and analytics ROAS performance measurement for our activity, tour, and travel industry clients. Paid search channels include but are not limited to Google ads, Facebook/Instagram ads, Bing ads, YouTube advertising, Search and Display advertising, social platform advertising and analytics platforms. This role combines technical skills with search strategy, along with the ability to look at the analytics and provide recommendations and execution working with our paid search analysts. You will have the opportunity to work with a fun and client centric team while helping our clients to increase their guest counts and revenues with paid search initiatives. This position involves day to day strategy along with paid search campaign execution.

The ideal candidate will provide tactical and strategic support to our team. You consider yourself an expert working inside the Google ads, Bing ads, Facebook/Instagram ads and YouTube advertising platforms and have grown your career by executing and leading within paid search channels.  You also stay informed through industry news and education related to paid search strategy and digital marketing tactics and best practices.

This is a full-time position that reports directly to the President & CEO. You will be supporting our clients paid search channel performance that directly impact the lives of others and you will be a big part of our continued growth and our client’s success.

Position Responsibilities

  • You will lead the strategy and executing paid search campaigns for clients.
  • You will work side by side with our paid search analysts to deploy impactful and effective paid search ads that drive incremental guests and revenues for our clients.
  • You will assess the performance of paid search campaigns, review data monthly and turn that information into valuable, actionable insights that achieve measurable ROAS goals.
  • Working with the team you will assist in crafting effective paid ad messaging and selecting incredible creative content that is industry leading and achieves performance ROAS objectives.
  • Monthly you will lead and prepare paid search performance reports for all clients.
  • Effectively manage and stay within paid search monthly budgets for clients and can work with the account management team and client contacts to ensure 100% transparency, make sound recommendations on budget trade-off decisions and risk management.

Skills and Experience We Are Looking For

To be a great fit for this role, you should have:

  • 3+ years of demonstrated experience leading a team of search analysts and executing paid search advertising campaigns. Experience can be from corporate in-house or working within a digital marketing agency. Position requires experience in a leadership role.
  • Thorough knowledge of developing and implementing digital ad campaigns through Google Ads, Bing ads (both search and display), Facebook/Instagram and YouTube. Knowledge of Twitter and LinkedIn opportunities helpful.
  • Ability to translate the analysis of KPI’s and metrics into effective strategies and tactics.
  • Excellent communication skills with the ability to educate, inform and influence across stakeholders and internal teams.
  • Ability to foster collaborative relationships with key external stakeholders and can work effectively and respectfully with a team.
  • Have a deep understanding and experience working in the Google ad, Bing ad platforms, Facebook business manager including managing pixels, events and iOS14 updates, using analytics tools including Google Analytics, Google Search Console, Google Data Studio, Google Tag Manager, SEMRush, Moz, and other digital marketing SaaS platforms relevant to digital marketing agencies.
  • Ideally you have achieved Google Ads Certification in search, display and video, you have completed advanced Google Analytics certification and you have completed the Facebook Blueprint certification program.
  • Experience working with industry leading activity and tour res/tech companies is beneficial. Including Fareharbor, PEEK, Xola, The Flybook, Checkfront, Rezdy, Trytan or others.
  • Candidates with experience working in the activity, tour and travel sector will be strongly considered.

How We Roll

Projects occasionally may need you to work solo, but often, you’ll need to collaborate with other team members for work assigned. We routinely go between text chat, video chat, screen sharing, and phone calls, so being available for a quick chat or a meeting is desirable. While there may be reasons to work slightly different hours than the rest of the team, you do need to keep communication levels high and be available for internal and client meetings as well as planning sessions throughout the day.

Where We Work

Ideal candidates who are in based in Washington State, Colorado or Wisconsin will be strongly considered. Other locations might be considered depending on meeting all skills and experience specific to this role. This is a remote home based position.

Who You Are

You are digitally driven and have a strong excitement and passion for digital marketing and more specifically, paid search advertising.  You enjoy figuring out how precision audience targeting, and paid search platform technologies work together to drive measurable success. You stay on top of emerging Google, Bing and Facebook trends and performance measurement/conversion omni channel tactics and anticipate how to resolve challenges that will arise with change. You are flexible, nimble, and agile when it comes to day-to-day work while having a balanced active lifestyle.

Who We Are

Activities & Tours Marketing by TRK Creative Group is a full-service digital marketing agency 100% focused on working with activity, tour, and travel businesses. Our mission is to craft digital marketing experiences that inspire, delight, and motivate audiences of new customers for our clients that drive measurable revenue results for our clients.

Equal Opportunity Employer

TRK Creative Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. TRK Creative Group makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Full-time – Remote – Washington State, Colorado or Wisconsin based.  (required)
Salary – Based on experience and qualifications.

Summary

TRK Creative Group is a digital marketing agency and we are hiring an experienced Facebook/Instagram Ad Specialist to join our paid advertising team.  Our clients include Activity, Tour and Travel businesses, and we are a team of passionate marketers working with our clients to drive leads and conversions while increasing their revenue using best practices and cutting-edge marketing strategies utilizing paid Facebook/Instagram social advertising.  The Facebook Ads Specialist works daily on client ad accounts to implement, optimize and monitor Facebook/Instagram advertising campaigns, ensure KPI’s are being met, provide reports and trends to clients, and continuously be innovative and strategic with client campaigns to maximize results.

Position Responsibilities

  • Develop, launch, manage and optimize comprehensive paid Facebook/Instagram Ad campaigns
  • Understanding Facebook/Instagram digital marketing strategies for all client campaigns
  • Audience research, audience building and ad creation
  • Write ad copy and messaging using the clients brand voice and USF’s
  • Ensure ad copy and messaging is 100% grammar and verbiage correct
  • Audit and optimize new & existing ad campaigns to ensure KPI’s are met such as budget spend, timelines, reach, impressions, CPC, CTR, purchase conversion and ROAS
  • Identify new opportunities to increase client booking conversions
  • Update clients via weekly emails, calls, and reports on current status of account, successes and strategy moving forward. Respond to all communications in a timely manner
  • Participate in all team meetings

Reporting

  • Manage social performance reporting process, communicating results with Marketing Manager in the agency as needed and on a daily, weekly or monthly basis.
  • Organize hypotheses and recommendations, and be comfortable sharing with internal Project members
  • Communicate consistently and professionally with Marketing Manager

Tracking

  • Setup, verify and troubleshoot pixels
  • Understanding of Google Analytics and Google Tag Manager is a plus

Results (Expected Accomplishments)

  • Maintain a positive ROI/ROAS and hit all KPI’s for client accounts.
  • Learn, understand and implement our agency ad launch process to ensure proper execution of job responsibilities, management of client accounts, and ongoing optimization.
  • Confidently provide client support with very little oversight from management.
  • Be available when necessary for agency client campaign support.
  • All tasks are completed on time, correctly, and with little support.
  • Be pro-active in communication with team members.  Communications to be clear and effective, along with professional and concise.

Skills and Experience we are looking for:

  • Minimum 2 years Facebook Ads experience setting up and managing Facebook/Instagram ad campaigns. In house or within a digital marketing agency.
  • Experience using Facebook Business Manager to manage client paid ad campaigns, pixels, audiences and events
  • Experience and understanding of Facebook ad manager KPI’s
  • Knowledge of testing practices
  • Organized and loves utilizing project management tools such
  • Ability to have a big picture view while executing and managing details
  • A passionate commitment to achieving results
  • Excellent analytical skills with ability to mine data to inform decisions
  • Must be flexible with weekly schedule, adaptable, and willing to take on multiple priorities
  • Excellent organization and time management skills to complete tasks on time.
  • Ability to speak with clients in a calm and clear way via phone, email or zoom.

How We Roll:

Projects occasionally may need you to work solo, but often, you’ll need to collaborate with other team members for work assigned. We routinely go between text chat, video chat, screen sharing, and phone calls, so being available for a quick chat or a meeting is desirable. While there may be reasons to work slightly different hours than the rest of the team, you do need to keep communication levels high and be available for internal and client meetings as well as planning sessions throughout the day.

Where We Work

Ideal candidates who are in based in Washington State, Colorado or Wisconsin will be strongly considered. Other locations might be considered depending on meeting all skills and experience specific to this role. This is a remote home based position.

Benefits working with us

  • Unlimited PTO
  • 100% remote position
  • 75% Health Insurance premium reimbursement (employee only)
  • Company Mac Book or PC laptop

Equal Opportunity Employer

TRK Creative Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. TRK Creative Group makes hiring decisions based solely on qualifications, merit, and business needs at the time.

FROM THE GRAM

Our memberships and certifications